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Jason Launches Earth Day Promotion

The Facebook program aims to plant thousands of trees.

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By: Jamie Matusow

Editor-in-Chief

Jason Brands has joined Earth Day Network’s Canopy Project, in an effort to help plant thousands of trees worldwide. From April 1st through 30th, one tree will be planted for every Facebook “like” on the brand’s page.

The Canopy Project has already planted over 1.5 million trees in 18 countries. The partnership with Jason will help bring them closer to achieving the organization’s goal of planting ten million more over the next five years.

“The ‘Jason’ name means ‘healer’ in Greek. We stay true to our mission to create innovative personal care products that are safer for us, our families and the planet,” says Nathalie Yin, director of marketing, Hain Celestial Personal Care.

Yin continues, “As deforestation has compromised the economic and environmental stability of communities around the world, we’re thrilled to be aligned with a charitable initiative that helps ‘heal’ forests and their associated communities. We’re all very proud to be doing our small part.”

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